Four things, done properly. Brand and web work that has to sell something, the AI layer behind sales and marketing, independent publishing, and cultural production. Most engagements combine two of them.
I lead AI at a full-service agency. That means production systems, not pilots — and an honest answer about where AI does not belong.
Typical engagement: an audit of where your time actually goes, one system built and shipped, then handover with documentation.
Forty-plus engagements across fashion, legal, wealth management, beauty, theatre and nonprofit. The brief is always the same: it has to sell something, and it has to hold up after launch.
Typical engagement: identity and site together, six to twelve weeks, with a training session so your team can run it.
I founded and run The Northern Voices — editorial, build and revenue model. If you are starting a publication or trying to make one pay, I have done every part of it.
Typical engagement: strategy and platform, or an advisory retainer alongside your own editor.
Concerts, exhibitions and multidisciplinary performance — from Estonia's centenary programme at the National Gallery of Art to Dawn till Dusk at the Estonian House in New York, which toured Florida and Maryland.
Typical engagement: project-based, from concept through to the campaign around it.
Thirty minutes on what you are actually trying to move. If I am not the right person, I will say so and usually know who is.
What gets built, what it costs, how long, and what I need from you. Fixed scope wherever the work allows it.
You see progress as it happens rather than a reveal at the end. Feedback in the tool, not in a forty-message thread.
Documentation and a training session, so the thing keeps working when I am not in the room. That is the point.
Brand, web, or the AI layer behind your sales and marketing. New York, working worldwide.
