Selected work

Portfolio

Brand identity, web design and development, and eCommerce — across fashion, legal, wealth management, retail, theatre and nonprofit. Forty-plus engagements over thirteen years.

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Live sites
Helen Yarmak International
Brand and eCommerce for a New York fashion house — catalogue, editorial and checkout.
Fashion · eCommerce →
The Northern Voices
Independent publication I founded and run end to end — editorial, build and revenue model.
Publishing · Founder →
1660 Vine
Identity and site for a new musical — production storytelling and audience capture.
Theatre →
Stephanie Wickouski
Author and restructuring lawyer — personal brand site built to carry publications and speaking.
Legal · Publishing →
True Story Travels
Travel brand identity and booking-oriented site.
Travel →
EAST The Series
Campaign site for an episodic series — trailer, cast and press.
Film & TV →
Full deck

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Film & motion
Never Forget Who You Are — Behind the Scenes
Behind-the-scenes film from the shoot for the single from Singing Revolution: The Musical. Recorded in New York, filmed at the Tallinn Song Festival Grounds after 2020 moved the production across the Atlantic.
Behind the scenes film →
Branding: Impactful Moments in Our Life
Eight-part web series on people from six countries and the brands that shaped them. Concept by Marquee Brand Builders.
Web series trailer · Director, producer →
More film & motion
Still from Maa Tuleb Täita Lastega
Maa Tuleb Täita Lastega
Music film · The VL Studios
Still from Hoolima, the EV103 virtual dance collaboration
Hoolima — EV103 Virtual Dance Collaboration
Virtual collaboration · The VL Studios
Still from Reied, a fire dance film
Reied — Fire Dance by Diina Tamm
Dance film · The VL Studios
Still from Sand in the Hourglass by Johanna Telander
Sand in the Hourglass — Johanna Telander
Original song · The VL Studios
Still from the Kannan Maski public campaign film
Kannan Maski
Public campaign · The VL Studios
Still from Eeppi Ursin performing Tue Mua
Eeppi Ursin — Tue Mua
Live session · The VL Studios
Still from Petra Jasmiina performing Man of His Word
Petra Jasmiina — Man of His Word
Live session · The VL Studios
Still from the ESTO RAISER 2021 community open house
Community Open House & Cultural Showcase — ESTO|RAISER 2021
Livestream · Estonian American National Council
Still from the 103rd Estonian Independence Day virtual celebrations
103rd Estonian Independence Day Virtual Celebrations
Livestream · Estonian American National Council
Still from the Finland Independence Day reception
Finland Independence Day Reception
Event film · Finlandia Foundation New York
Still from Karelian Pies by the Finnish School of New York
Karelian Pies
Short film · Finnish School of New York
Still from Virpominen by the Finnish School of New York
Virpominen
Short film · Finnish School of New York · Featured by European Heritage Days
Brand & campaign work

Work that had to sell something, not just look good.

  • Kenneth ColeFashion
  • Steve MaddenFashion
  • Coffee Bean & Tea LeafRetail
  • Almazan LawMiami litigation firm
  • Artemis Wealth AdvisorsWealth management
  • Singing Revolution: The MusicalBroadway
  • Tian JiangCarnegie Hall pianist
  • Viking Beauty SecretsBeauty
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Have something that has to sell?

Thirty minutes on what you're actually trying to move. If I'm not the right person for it, I'll say so — and I usually know who is.

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Valev Laube

Valev Laube is a New York-based creative director, web developer, and AI strategist. He leads AI strategy at Dragon Horse Agency, co-founded The VL Studios, and founded The Northern Voices, the only publication covering all eight Nordic and Baltic communities across North America. Estonian-born. Forbes Under 30 nominee. Young European Heritage Makers Award, European Commission, 2022.
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77 Linden Blvd, Suite 2C, Brooklyn, NY 11226
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