New York · Est. Estonia

Valev Laube

Creative director, web developer, AI strategist.

Thirteen years building brands and the websites they convert on — then wiring the AI layer in behind them.

Start a projectSee the work
Valev Laube seated in a leather armchair, a city skyline through the window behind him
Forbes Under 30 Nominee
European Commission Heritage Award
The One Club Juror
60 Press Features
What I do
01

AI Strategy & Automation

I lead AI at a full-service agency: lead qualification and enrichment, personalized outreach sequencing, automated quoting, intake triage. Shipped to production, not slideware — and I will tell you where AI does not belong.

Dragon Horse Agency · Director of AI
What this looks like →
02

Brand & Web

End-to-end identity, web design and development, eCommerce. Forty-plus engagements across fashion, legal, wealth management, beauty, theater and nonprofit — built on Webflow, Shopify, WordPress or custom code, with structured data and technical SEO on nearly every one.

The VL Studios · Co-founder
What this looks like →
03

Publishing

An independent English-language publication covering Nordic and Baltic communities across the United States and Canada — the only outlet reporting on all eight in one place. I own editorial, the build, and the revenue model.

The Northern Voices · Founder & Editor
What this looks like →
04

Cultural Production

Concerts, exhibitions and multidisciplinary performance — from Estonia’s centenary program at the National Gallery of Art to Dawn till Dusk at the Estonian House in New York, which toured Florida and Maryland.

Producer · Music director · Curator
What this looks like →
Selected clients

Work that had to sell something, not just look good.

  • Kenneth ColeFashion
  • Steve MaddenFashion
  • Coffee Bean & Tea LeafRetail
  • Helen Yarmak InternationalFashion house, eCommerce
  • Almazan LawMiami litigation firm
  • Artemis Wealth AdvisorsWealth management
  • Singing Revolution: The MusicalBroadway
  • Tian JiangCarnegie Hall pianist
Valev Laube, black and white portrait against a dark background
Press
See all coverage →
Recognition
  • Forbes Under 30Nominee, United States
    2020
  • Young European Heritage Makers AwardEuropean Commission · European Heritage Days
    2022
  • Top 100 Influencers in Marketing & AdvertisingMARsum Global Marketing Conference
    2021
  • Juror, ONE Screen Short Film FestivalThe One Club for Creativity
    2024
  • Best Design AwardEstDocs Film Festival
    2018
The Northern Voices

Where Northern stories find a home in North America.

Eight diaspora communities had no outlet reporting on all of them. So I built one — editorial, technology and revenue model included.

8
Countries covered
55
Camps & programs indexed
2
Nations, US & Canada
Music

Violin and composition, Nordic and Estonian folk material.

Valev Laube photographed against the shadow of a violin
  • Liminal
    Album · 2025
  • Equinox
    Album · 2025
  • Solstice
    Album · 2026
  • If My Violin Had Words
    Album · 2026
Listen and read more →
Lab

Personal experiments in 3D, built around Estonian heritage.

The Baltic Way: the human chain forming in Tallinn, with a 1989 photograph and the radio broadcast
Cinematic flight · 3D

The Baltic Way

Fly the 675 km human chain of 23 August 1989 from Tallinn through Rīga to Vilnius, with photographs and radio from that evening, and mark where your family stood.

About 4 min · 4 languagesTake the flight
Balti kett: inimkett moodustub Tallinnas, kõrval 1989. aasta foto ja raadioülekanne
Kinemaatiline lend · 3D

Balti kett

Lenda mööda 23. augusti 1989 inimketti Tallinnast üle Riia Vilniuseni, vaata sel õhtul tehtud fotosid, kuula raadiot ja märgi koht, kus seisis sinu pere.

Umbes 4 min · 4 keeltAlusta lendu
Savvusann start screen: the sauna yard by the pond at dusk
Browser game · 3D

Savvusann

Heat a Võro smoke sauna in your browser: fire, smoke, steam and birch whisks from a tradition on UNESCO’s intangible heritage list, with Võro, Estonian and Finnish words along the way.

About 10 min · EN / ETPlay
Brauserimäng · 3D

Savvusann

Küta Võro suitsusauna oma brauseris: tuli, suits, leil ja kasevihad traditsioonist, mis on UNESCO vaimse kultuuripärandi nimekirjas, ning teel võro, eesti ja soome sõnad.

Umbes 10 min · ET / ENMängi
Kuressaare castle in 3D with its history panel and archive photo strip
Cinematic flight · 3D

Eesti mõisad ja linnused

A flight through 142 Estonian manor houses and 32 medieval castles across three centuries, asking what the country would look like if they had all survived. Lost manors rebuild from their ruins.

About 42 min · ET / ENTake the flight
Kinemaatiline lend · 3D

Eesti mõisad ja linnused

Lend läbi 142 Eesti mõisa ja 32 keskaegse linnuse kolme sajandi vältel, küsides, milline näeks maa välja, kui need kõik oleksid säilinud. Kadunud mõisad tõusevad varemetest uuesti üles.

Umbes 42 min · ET / ENAlusta lendu
All experiments →
Free toolsTasuta tööriistad

Free tools for your website, your US launch and your music.Tasuta tööriistad sinu veebilehele, USA turuletulekuks ja muusikale.

20points · 10 criteria
Free check · about a minute

US-Readiness Check

Would an American buyer feel at home on your website? Checks dollar prices, inches and pounds, US contacts, certifications and proof.

For European exportersRun the check
100points · one homepage
Free audit · about a minute

Luxury Homepage Audit

What does your homepage say behind your back? Template leftovers, broken privacy links, headings and the image descriptions that search engines and AI shopping assistants read.

For high-end brandsRun the audit
100points · 10 checks
Free check · about a minute

AI Visibility Check

What do ChatGPT and Claude say about your brand? Checks what AI assistants can read on your site, then asks one what it already knows about you.

For any brandRun the check
4questions · one plan
Free plan · two minutes

US Launch Planner

Your US launch, step by step: company setup, FDA and FCC rules, duties, sales tax, shipping and launch, in the order to do them.

For European brandsBuild the plan
1page · 8 checks
New · five minutes

EPK Builder

A one-page press kit for musicians: your story, press photo, music, quotes, shows and contacts, laid out the way bookers and editors want them. Save it as a PDF.

For artists and bandsBuild the press kit
20punkti · 10 kriteeriumi
Tasuta test · umbes minut

USA-valmiduse test

Kas Ameerika ostja tunneks end sinu veebilehel koduselt? Kontrollime dollarihindu, tolle ja naelu, USA kontakte, sertifikaate ja tõendeid.

EksportijateleKontrolli
100punkti · üks avaleht
Tasuta audit · umbes minut

Luksusbrändi avalehe audit

Mida sinu avaleht sinu selja taga räägib? Malli jäänukid, katkised privaatsuslingid, pealkirjad ja piltide kirjeldused, mida loevad otsingumootorid ja AI-ostuassistendid.

Kõrgklassi brändideleAlusta auditit
100punkti · 10 kontrolli
Tasuta test · umbes minut

Tehisintellekti nähtavuse test

Mida ütlevad ChatGPT ja Claude sinu brändi kohta? Kontrollime, mida tehisintellekti assistendid sinu saidilt lugeda saavad, ja küsime ühelt, mida see sinust juba teab.

Igale brändileKontrolli
4küsimust · üks plaan
Tasuta plaan · kaks minutit

USA turuletuleku planeerija

Sinu USA turuletulek samm-sammult: ettevõte, FDA ja FCC nõuded, tollid, müügimaks, tarne ja turuletulek õiges järjekorras.

Euroopa brändideleKoosta plaan
1lehekülg · 8 kontrolli
Uus · viis minutit

EPK koostaja

Üheleheline pressimapp muusikutele: sinu lugu, pressifoto, muusika, tsitaadid, kontserdid ja kontaktid nii, nagu korraldajad ja toimetajad neid näha tahavad. Salvesta PDF-ina.

Artistidele ja bändideleKoosta pressimapp
In their words

His responsiveness, adherence to timelines set often by him and his clear knowledge of how to implement the vision given by the client were precisely what we were searching for and couldn’t be more pleased with the results.

Alexander AlmazanFounder, Almazan Law

Valev created and enhanced the design of our logo, website and theme that reflected our company’s intent and goals. With Valev’s help, we have captured the attention of new customers and have been able to grow our customer base and our business overall.

David TannerFounder, Orchard Breeze Companies

One of the things we most appreciate about Valev is the time he takes to understand ours/clients’ visions, goals and objectives, and then translate that context into meaningful, engaging design.

Lori YuhasFounder, Marquee Brand Builders
More client references →
Contact

Tell me what you’re building.

Brand, web, or the AI layer behind your sales and marketing. New York, working worldwide.

info@valevlaube.com

Valev Laube

Valev Laube is a creative director, web designer-developer and AI strategist based in New York City and Tallinn. He is Director of AI at a US marketing agency, founder of The VL Studios, and founder and editor of The Northern Voices, the only publication covering all eight Nordic and Baltic communities across North America. Estonian-born. Forbes Under 30 nominee. Young European Heritage Makers Award, European Commission, 2022.
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© Valev Laube 2019–2026
New York City and Tallinn
info@valevlaube.com

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