New York · Est. Estonia

Valev Laube

Creative director, web developer, AI strategist.

Thirteen years building brands and the websites they convert on — then wiring the AI layer in behind them.

Valev Laube on a rooftop in New York, Manhattan skyline behind him
Forbes Under 30 Nominee
European Commission Heritage Award
The One Club Juror
73 Press Features
What I do
01

AI Strategy & Automation

I lead AI at a full-service agency: lead qualification and enrichment, personalised outreach sequencing, automated quoting, intake triage. Shipped to production, not slideware — and I will tell you where AI does not belong.

Dragon Horse Agency · Director of AI
What this looks like →
02

Brand & Web

End-to-end identity, web design and development, eCommerce. Forty-plus engagements across fashion, legal, wealth management, beauty, theatre and nonprofit — built on Webflow, Shopify, WordPress or custom code, with structured data and technical SEO on nearly every one.

The VL Studios · Co-founder
What this looks like →
03

Publishing

An independent English-language publication covering Nordic and Baltic communities across the United States and Canada — the only outlet reporting on all eight in one place. I own editorial, the build, and the revenue model.

The Northern Voices · Founder & Editor
What this looks like →
04

Cultural Production

Concerts, exhibitions and multidisciplinary performance — from Estonia's centenary programme at the National Gallery of Art to Dawn till Dusk at the Estonian House in New York, which toured Florida and Maryland.

Producer · Music director · Curator
What this looks like →
Selected clients

Work that had to sell something, not just look good.

  • Kenneth ColeFashion
  • Steve MaddenFashion
  • Coffee Bean & Tea LeafRetail
  • Helen Yarmak InternationalFashion house, eCommerce
  • Almazan LawMiami litigation firm
  • Artemis Wealth AdvisorsWealth management
  • Singing Revolution: The MusicalBroadway
  • Tian JiangCarnegie Hall pianist
Press
All 73 features →
Recognition
  • Forbes Under 30Nominee, United States
    2020
  • Young European Heritage Makers AwardEuropean Commission · European Heritage Days
    2022
  • Top 100 Influencers in Marketing & AdvertisingMARsum Global Marketing Conference
    2021
  • Juror, ONE Screen Short Film FestivalThe One Club for Creativity
    2024
  • Best Design AwardEstDocs Film Festival
    2018
The Northern Voices

Where Northern stories find a home in North America.

Eight diaspora communities had no outlet reporting on all of them. So I built one — editorial, technology and revenue model included.

8
Countries covered
55
Camps & programmes indexed
2
Nations, US & Canada
Music

Violin and composition, Nordic and Estonian folk material.

Valev Laube photographed against the shadow of a violin
  • Liminal
    Album · 2025
  • Equinox
    Album · 2025
  • Solstice
    Album · 2026
  • If My Violin Had Words
    Album · 2026
Listen and read more →
In their words

His responsiveness, adherence to timelines set often by him, and his clear knowledge of how to implement the vision given by the client were precisely what we were searching for. “I have not done a law firm website before” was part of why we hired Valev. You wouldn't know if you visited our site.

Alexander AlmazanFounder, Almazan Law

Valev created and enhanced the design of our logo, website and theme to reflect our company's intent and goals. With his help we have captured the attention of new customers and grown our customer base and our business overall.

David TannerFounder, Orchard Breeze Companies

One of the things we most appreciate is the time he takes to understand our clients' visions, goals and objectives, and then translate that context into meaningful, engaging design. Digital savvy as well — a well-rounded asset.

Lori YuhasFounder, Marquee Brand Builders
More client references →
Contact

Tell me what you're building.

Brand, web, or the AI layer behind your sales and marketing. New York, working worldwide.

info@valevlaube.com

Valev Laube