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AI Strategy & Automation
I lead AI at a full-service agency: lead qualification and enrichment, personalised outreach sequencing, automated quoting, intake triage. Shipped to production, not slideware — and I will tell you where AI does not belong.
Dragon Horse Agency · Director of AI
What this looks like →02
Brand & Web
End-to-end identity, web design and development, eCommerce. Forty-plus engagements across fashion, legal, wealth management, beauty, theatre and nonprofit — built on Webflow, Shopify, WordPress or custom code, with structured data and technical SEO on nearly every one.
The VL Studios · Co-founder
What this looks like →03
Publishing
An independent English-language publication covering Nordic and Baltic communities across the United States and Canada — the only outlet reporting on all eight in one place. I own editorial, the build, and the revenue model.
The Northern Voices · Founder & Editor
What this looks like →04
Cultural Production
Concerts, exhibitions and multidisciplinary performance — from Estonia's centenary programme at the National Gallery of Art to Dawn till Dusk at the Estonian House in New York, which toured Florida and Maryland.
Producer · Music director · Curator
What this looks like →