From the archive
Work from The VL Studios years, written at the time and republished here — a studio opening in New York, an eight-part web series, a music video shot across an ocean, and a folk performance at the Estonian House.

From the archive

The night we opened the studio

May 2019. A room on Broadway, people from technology, fashion and theatre, live music, and the premiere of a video for Watcher in The Woods: A New Musical.

From the archive

Branding: Impactful Moments in Our Life

October 2019. An eight-part web series on people from six countries and the brands that shaped their lives — made with Lori Yuhas of Marquee Brand Builders.

From the archive

Never Forget Who You Are — a music video made across an ocean

October 2020. The song was recorded in New York before lockdown. The video had to be shot at the Tallinn Song Festival Grounds instead, with the team coordinating across two countries.

From the archive

Dawn till Dusk at the New York Estonian House

June 2022. A full house at the New York Estonian House for a show built from folk calendar traditions, archival recordings and original music — with Diina Tamm, Charlie Rauh, David Fletcher and three dancers.

Valev Laube

Valev Laube is a New York-based creative director, web developer, and AI strategist. He leads AI strategy at Dragon Horse Agency, co-founded The VL Studios, and founded The Northern Voices, the only publication covering all eight Nordic and Baltic communities across North America. Estonian-born. Forbes Under 30 nominee. Young European Heritage Makers Award, European Commission, 2022.
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