From the archive

Originally published October 2019. Republished here as part of bringing The VL Studios archive onto this site.

Branding: Impactful Moments in Our Life was an eight-part web series made with Marquee Brand Builders, launched in October 2019. Lori Yuhas developed the concept; I directed and produced.

Eight stories, from people in six different countries, about brands they had grown up with — what a brand meant to them as a child and what it means to them now. Not testimonials, and not case studies. Closer to oral history with a commercial subject.

It remains the clearest demonstration I have of something I believe about this work: brands are not built by the people who own them. They are built by what people remember.