The Impact of Artificial Intelligence on Website Development
From chat assistants to personalized recommendations and faster content production, AI is changing what a business website can do. An early look from January 2023.
Originally published on The VL Studios blog on January 19, 2023. Lightly edited.
Artificial intelligence is becoming a powerful force in website development. It can improve the experience for visitors, add new functionality and streamline the work behind the scenes.
A better experience for visitors
AI-powered chat assistants give visitors a more natural way to ask questions and get answers at any hour. AI-powered recommendations personalize what each visitor sees, surfacing the products or services most relevant to them.
New functionality
Image and voice recognition make sites more interactive. Machine-learning models can analyze how visitors use a site and help improve it over time, lifting engagement and conversions.
Faster work behind the scenes
AI tools are also speeding up content creation and search engine optimization. Drafts that took hours can be produced in minutes, and SEO tools can suggest how to make content easier for search engines to understand. The human role shifts toward judgment: deciding what to say, checking that it's accurate and keeping it in the brand's voice.
Update, 2026: much of this has since become everyday practice. For what I've learned building an AI assistant for a live business website, see AI chat on a B2B website.
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