E-commerce Website Design Best Practices
Integrations, flexible payments, testing, loyalty rewards, cart reminders, local currency and reviews: the practices that help an online store stand out and sell.
Originally published on The VL Studios blog on January 11, 2023. Lightly edited.
A well-designed online store can make all the difference in attracting and keeping customers. These are the practices that matter most.
Connect the tools customers already use
Integrations with Google Business Profile, Google Shopping, Google Ads and the Meta Pixel make your products easier to find, show you how people interact with your store and let you reach them with more relevant ads.
Offer flexible payment
Buy-now-pay-later services such as Klarna, Affirm and Zip let customers pay in installments, which can make the difference on larger purchases.
Test and tailor
A/B test your design and messaging, and adjust product offers for different regions and audiences. Reward programs and coupons for returning customers build loyalty.
Recover abandoned carts
A friendly reminder email to customers who left items in their cart is one of the simplest ways to lift conversions.
Speak the customer's language and currency
Local language and currency options make a store feel built for the buyer, especially across borders. (It's the same lesson in selling to American buyers.)
Show your reviews
Customer reviews build trust and strongly influence purchase decisions. Make them easy to find.
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