Bikeep has Reagan National. Its website should say it in inches.

Bikeep, the Tallinn smart bike parking company, has the kind of American references most European hardware companies only hope for: Reagan National Airport, the Metropolitan Washington Airports Authority, CBRE and Boston Properties. It also has an office in San Francisco. In the US-Readiness Index it scored 9 out of 20, sixth overall.

The traction is real. The website is a few steps behind it.

1. Specs in inches and pounds

American architects and facility managers spec equipment by the inch. When I checked, the product pages showed no dimensions at all. For a product that has to fit into a parking garage or an airport curb, footprint and clearance in inches are the first numbers a specifier needs.

2. Pick one spelling

The site mixes "organisations" and "organizations." It's a small thing, but American procurement readers notice. Choose American English on US-facing pages.

3. Warranty, lead times and a phone number

Bikeep promises a proposal within 12 hours, which is excellent. Facility buyers also want to know the warranty, how long installation takes and who to call. A US phone number next to the San Francisco address would complete the picture.

One more thing Bikeep already does well: it puts its US customers front and center. More Estonian companies should copy that.

Based on Bikeep's public website as of October 17, 2026. I have no business relationship with Bikeep.