The Importance of Responsive Design in the Mobile Age
More than half of web traffic comes from phones. Why a website that adapts to every screen matters for customers, conversions and search.
Originally published on The VL Studios blog on January 12, 2023. Lightly edited.
Responsive design lets a website adapt to the screen it's viewed on, from a phone to a large monitor. In a mobile-first world, it's essential.
Most visitors are on their phones
According to Statista, by October 2020 more than half of all website traffic worldwide came from mobile phones, and the share has kept growing. A site that's hard to use on a phone loses a large part of its audience.
It protects the experience, and the sale
Without responsive design, visitors struggle to navigate or can't reach content at all. That frustration costs business. A site that works well on every device keeps people engaged and makes them more likely to return and convert.
It helps search
Search engines take mobile-friendliness into account when ranking sites, so a responsive site is more likely to appear in results and attract organic traffic.
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