Holistic Branding: The Key to Building a Strong and Cohesive Brand Experience

Originally published on The VL Studios blog on May 9, 2019. Lightly edited.

One of our focus areas at The VL Studios is a holistic approach to branding. It brings together market research, communication and visual design to build a brand experience through visual language and customer-focused strategy, combining creative design, technology, data and marketing from first concept to ongoing growth.

Our process

• Consulting. We learn about the client's goals, expectations and business model. We see branding and marketing mainly as a chance to improve how a company communicates with its customers and the quality of the experience it provides.
• Content design and production. Graphic design, web design and social media content, developed together.
• Technical delivery. Optimizing content and campaigns so the brand makes the right first impression on any device or platform, from phones to wearables and augmented reality.
• Unifying brand experiences. Inconsistency is one of the most common pitfalls. With so many platforms and departments, it's easy to lose control of what goes out under one brand. We make sure nothing is left out of sight, including old content.
• Brand acceleration. After launch, keep using data to test and refine with your audience. With the right content and organic groundwork in place, growing visibility and sales becomes easier and cheaper. Get the ball rolling before you give it an extra kick.

What are your strategies for effective brand building? Let's keep the conversation going.