Valev Laube

Sacatelle Branding

As part of a branding refinement and enhancement project for Sacatelle LLC, I produced a visual package which includes 3D renderings of their products showcasing high-levels of customization. Enhancement logo branding introduce the use of a new font and modernized visual identity.

Client Works

As part of my work at Sacatelle LLC, I've worked for a wide variety of clients such as Kenneth Cole, Steve Madden, Coffee Bean & Tea Leaf, and many others.

My responsibility was to communicate with the clients and design promotional marketing items according to their design vision. Each fabricated item was specifically designed with the client in mind.

Sacatelle designs and manufactures completely customizable bags, offering free design services to help create your perfect Walking Billboard!

Estonian Cultural Days in New York City

Visual Identity

As a creative director for the Estonian Cultural Days in New York, I worked on creating a new visual identity for the biggest Estonian cultural festival outside of the European Union. The festival's logo is a 3D rendition of a festive clothing accessory "sõlg". The complete visual package includes 3D rendered logo visuals, new logo produced in 2017, posters, promotional items and social media posts.

Facebook Page | Website

Performance Art Event "Reflection Spectrum"

Promotional Designs/Video Art

The performance art event "Reflection Spectrum" premiered at Anita's Way, right by Times Square in New York City, featuring works by multiple dance and art professionals. The promotional campaign included producing visuals for the event and coming up with ways to promote it across multiple platforms such as Facebook, Twitter, Instagram, and mailing lists.

Event Information | Press (Estonian World)