Valev Laube

Brand strategy,
online presence and design

Valev Laube is an Estonian-born brand manager, artist, and designer currently based in New York. He's an enthusiastic creative mind whose digital designs have been the cornerstone of many New York-based festivals, events, and company brands.

An alumnus of the University of Rochester (Rochester, NY) and the United World College of the Adriatic (Duino, Italy), Valev has exhibited his work in both the United States and Canada, and performed worldwide.

Most recently, Valev has worked on web presence and design project for Marquee Brand Builders, an internationally acclaimed brand consultancy. Formerly he's worked for multiple design and branding companies. During his work with a New York-based design and production company Sacatelle, he worked on design and promotion projects for clients such as Kenneth Cole, Steve Madden, Coffee Bean & Tea Leaf, and many others.

His most recent independent project was organizing a multidisciplinary concert "Tonality of Culture" (National Gallery of Art, Washington, D.C.), creating a music video for an Estonian-Finnish indie-pop band Popidiot, branding and curating works for The Foundation for Estonian Arts and Letters (New York, NY).

In 2016 he collaborated as a video artist on a performance-art show "Reflection Spectrum" at Anita's Way (New York, NY) and since 2016 he is the creative director of a New York-based festival Estonian Cultural Days in New York.


Work Experience

InProximity Theatre Company (New York, NY)

Social Media & Online Content Design Coordinator, Mar 2018 - present
Website | Facebook

Marquee Brand Builders (Detroit, MI)

Web Multimedia Designer, May 2017 - present
Website | LinkedIn | Facebook

Sacatelle (New York, NY)

Creative Design Manager, Dec 2015 - Aug 2016
Website | LinkedIn | Facebook

Rettner Hall for Media Arts and Innovation (Rochester, NY)

Digital Media Specialist 2/3, Lead of Advertising and Marketing, Nov 2014 - May 2018
Website | Facebook

UR Ventures (Rochester, NY)

Content Creator, Oct 2015 - May 2018
Website | Facebook

University of Rochester IT Center (Rochester, NY)

University IT Help Desk, May 2015 - September 2017

Project Unify (Trieste, Italy)

Brand Advisor, 2013 - 2014

NGO Kõrvipalu Loometalu (Võru, Estonia)

Graphic Designer, 2010-2014

Freelance Projects

Estdocs Film Festival

Graphic Designer, 2018
Website | Facebook

Kalevala The Musical

Brand Consultant & Social Media Coordinator, 2017
Website | Facebook

Esto-Atlantis Concert at Lincoln Center for the Performing Arts

Social Media Coordinator & Web Designer, 2017
Website | Facebook

Grapple Media

Web Design & SEO, 2017

Orchard Breeze Companies

Web Design & SEO, 2017

Film Production "Wildflower"

Brand Manager & Designer, 2017
Website | Indiegogo | IMDb

Diina Tamm Personal Dance Website

Brand Consultant & Web Designer, 2017

Festival "Estonian Cultural Days in New York"

Creative Director, 2016 - 2018
Info | 2017 | Facebook

Rethink Pharmaceuticals

Web Design & Development, 2015

Patched Web Series

Studio Photo Editor, 2015
Facebook | Youtube

Reet Laube Album "Lähenemine" Global Release

Global Release and Marketing Manager, 2015
iTunes | Facebook

University of Rochester Microfinance Enterprise

Brand Consultancy & Design, 2015

The Best Travelled (Trieste, Italy)

Marketing & Journalism; Ambassador for Italy, Estonia, and San Marino, 2013

The Adriatic Times (Duino, Italy)

Graphic Design, 2012 - 2014
Blog | Facebook

Independent Projects

ExSpace Artist Collective's "Rochester Subway" AR Art Exhibition (Rochester, NY)

Digital Artist, Director of Marketing, April 2018
Facebook | Online Experience | Press (Digital Journal) | Documentary Film (by Ben Chomsang)

Performance Art Show "Tonality of Culture" | National Gallery of Art (Washington, D.C.)

Curator, Musician and Video Artist, May 2017
Blog Entry | Press (Estonian World)

Estonian Cultural Days 2016 | New York Estonian House (New York, NY)

Musician and Video Artist, Apr 2017
Press (ERR News)

Art Collection "Urban Luxury" Showcasing (New York, NY)

Digital Artist, Dec 2016
Digital Library

Performance Art Show "Kahn. Islander" (New York, NY)

Performance & Video Artist, Oct 2016
Blog Entry | Press (Voices of NY)

Performance Art Project "Kaleidoscopic Mind" | Anita's Way (New York, NY)

Video Artist, Jul 2016
Press (Estonian World)


University of Rochester (Rochester, NY)

B.A. in Digital Media | Minor in Studio Arts | 2018

United World College of Adriatic (Duino, Italy)

International Baccalaureate Diploma | 2014



Photography Book "My Body, Your Stereotype"
Author, 2016
Physical Copy (Amazon) | Digital Version

Artist's book "Journey Through The Mist"
Author, 2016
Digital Version

Artist's Book "Undefined Identity"
Author, 2015
Physical Copy (MagCloud) | Digital Version

Book "Towards Openly Multilingual Policies and Practices: Assessing Minority Language Maintenance Across Europe"
Assistant in transcription and data entry, 2013
Digital Version (Google Books)



Graphic & Video: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Photoshop Lightroom, Premiere Pro, After Effects), Affinity Designer, Affinity Photo, Apple Final Cut Pro X

Audio: Adobe Audition, Apple Logic Pro X, Magix Music Maker

3D Modeling & Printing: Autodesk Fusion 360, Google SketchUp, Makerbot Print, Ultimaker, Cube Print

Coding: HTML, CSS, Python

Web/CMS: Wordpress, Concrete5, Squarespace, Windows Azure

Others: Microsoft Office 365, Sibelius


Social Media: Hootsuite, Buffer, Tweetdeck

Advertising: Facebook Ads Manager, Twitters Ads, LinkedIn Groups, Google Tag Manager, Google AdWords, Facebook Business Manager, Facebook Pixel

SEO: Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, JSOD-LD Structured Markup, Domain Redirects 302/303

CRM: HubSpot



  • Marketing in a Digital World (online, 2015) [...]

    Specialization certificate, University of Illinois at Urban-Champaign


  • General assistance and English teacher for people with MS (Trieste, Italy) [...]

    United World College of the Adriatic - Collegio del Mondo Unito dell'Adriatico ONLUS (2012 - 2014) Providing help, communication, and English training to people with multiple sclerosis in collaboration with the United World College of Adriatic, Associazione Italiana Sclerosi Multipla, and Mondo 2000 Onlus project "Volontariato Together"


  • Baltic American Community Alliance (Washington, D.C.) [...]

    Adviser, Since 2017

  • Foundation for Estonian Arts and Letters, Inc. (New York, NY) [...]

    Counselor, 2016 - 2017

  • Model European Parliament 2015 (Madrid, Spain) [...]

    Estonian Delegate; Member of Culture and Education Committee (Sponsored by NGO Euroopa Maja/European House)

  • Estonian School Student Councils' Union (Tallinn, Estonia) [...]

    Member of the Culture and Communication Committee, 2013-2014


  • Winner of EstDocs Visual Design Competition 2018 [...]

    Winner for the best visual design concept for promotion of the film festival and competition Estdocs 2018, Toronto, Canada. (2018)

  • Young Digital Artist and Visual Communications Award [...]

    Award for visual artists for an outstanding artist projects for the design Estonian Cultural Days in New York 2017 design and social media marketing work. (2017)

  • University of Rochester Dean's List [...]

    Awarded for students with outstanding academic performance. Awarded for six consecutive semesters (2015 - 2018)

  • International Baccalaureate Scholar [...]

    Awarded to students who achieved an International Baccalaureate Diploma and have outstanding achievements noticed and recommended by the IB school coordinator (2014-2018)

  • Rochester International Grant [...]

    Grant awarded to selected international students for outstanding academic and personal achievements. (2014-2018)

  • Davis United World Scholar [...]

    Awarded to students committed to building cross-cultural understanding across campuses in the United States and ultimately throughout the world. (2014-2018)

  • United World College Scholarship [...]

    Awarded one of two scholarships for Estonian students to live and study at the United World College of the Adriatic in Duino, Italy, a two-year International Baccalaureate program that emphisizes intercultural understanding, community service and responsible citizenship. (2012-2014)


  • Media Coverage in English [...]

    Seniors show beauty of urban art with augmented reality (May 2018) - University of Rochester News Center

    Interview for a documentary film (May 2018) - The Abandoned Beauty

    Valev Laube With ExSpace Artist Collective Presents an Augmented Reality Art Exhibition in Rochester, NY (March 2018) - Digital Journal

    Estonia's 100th Birthday! Celebrate Around North America! (February 2018) - Yahoo

    Valev Laube - Designer and Entrepreneur with an International Experience (February 2018) - Minds

    Valev Laube – Brand manager & designer (February 2018) - US Mag

    Interview with Valev Laube – ‘Courage is a ticket to your dreams’ (January 2018) - Crystal Ra Laksmi

    Featured Designer: Valev Laube (pp.56-59; December 2017) - Metanoia Magazine
    Estonian Folk Music to be Presented in Washington, DC (May 2017) - Estonian World
    Exploring the Estonian Roots of Louis Kahn (November 2016) - Voices of NY
    Kahn: Islander Fundraiser Performed at New York Estonian House (October 2016) - Vaba Eesti Sona
    Valev Laube '18: Creativity Across Media (October 2016) - University of Rochester News Center
    Two Estonian Artists Showcase Their Work in New York (July 2016) - Estonian World
    Estonian Cultural Days to be held in New York (March, 2016) - Estonian World
    Estonian Host Five-Day Cultural Festival in the Heart of Manhattan (March 2016) - ERR English
    Music, Food at Urban ArtAwake Festival (April 2015) - Rochester Democrat and Chronicle

    Interview: Finding Connections Between Folk and Pop Music, UWC Music Network; 10th Game Live Performance (May 2013) - Università Popolare di Trieste

  • Media Coverage in Estonian [...]

    Eesti Jälg, 6/10: USA (intervjuu) – ETV, Eesti Jälg

    Leelokoor Siidisõsara viis setu kultuuri New Yorki (Valev Laube produtseeritud video esitlus) – ETV, Hommik Anuga

    Digitaalmeedia guru Valev Laube taaselustab Ameerika ununenud metroojaamad läbi liitreaalsustehnoloogia – Eesti Elu/Estonian Life

    Valev Laube viib kodumaise pärimuse Ameerika rahvusgaleriisse (aprill 2017) – ERR
    Võrumaalt pärit, kuid Ameerikas elav Eesti kunstnik esitleb oma loomingut Ameerika Rahvusgaleriis (aprill 2017) – Maaleht
    New Yorgi Eesti Kultuuripäevad pakkusid sündmusi mitmele maitsele (aprill 2017) – Vaba Eesti Sõna
    Eesti Pärimusmuusika Ameerika Rahvusgaleriis (aprill 2017) – Eesti Elu
    Võrumaalt pärit kunstnik astub üles Ameerika Rahvusgaleriis (märts 2017) - Lõunaleht
    Eestist pärit artistid vallutavad New Yorki (juuli 2016) – Postimees
    Võrumaalt pärit digikunstnik vallutab New Yorki (juuli 2016) – Lõunaleht
    Publiku peosoovitus: Kas igatsesid Popidioti järele? Üle mitme aasta on nad taas laval! (juuli 2016) - Delfi
    Eestlased viivad kunsti New Yorgi südamesse (juuli 2016) – ERR
    Ülestõusmispühade kontsert-jumalateenistus New Yorgis (märts 2016) – Vaba Eesti Sõna
    New Yorgis tähistatakse Eesti Kultuuripäevi (märts 2016) – ERR
    Eesti muusikud maailmas (märts 2016) - Sirp
    NY Eesti Kultuuripäevade esinejad 24.-27. märtsil New Yorgi Eesti Majas (veebruar 2016) – Vaba Eesti Sõna
    Video: Ameerikas elavad eestlased tutvustavad New Yorgis meie riiki ja kultuuri (veebruar 2016) - Delfi
    Lugeja kiri: Eesti läbi lääne aknaklaasi (oktoober 2015) – Postimees
    Ühendriikides õppides pühendun rohkem aega Eesti muusika ja selle kõla esitlemisele (oktoober 2014) – Vaba Eesti Sõna
    Eesti noor juhib maailma rahvaid ühendatavat ja maailmarahu propageerivat programmi (juuli 2013) – Delfi
    Rahvusvaheline noortealgatus Project Unify – samm tolereerivama ühiskonna suunas (juuli 2013) – Delfi
    Enne pesaast väljalendu / Marian Venno, Valev Laube, Heliis Nemsitsveridze (aprill 2012) - Pere ja Kodu
    Lugeja: Eesti haridussüsteem meenutab olemuselt kingavabrikut (aprill 2012) - Delfi
    Ameerikasse õppima! Kas mõte võib tõesti vaid raha ja dokumentide taha jääda? (veebruar 2012) - Delfi
    Õpilasesindajate arvu ja nende sõnaõigust koolis tuleks suurendada (detsember 2011) – Delfi
    Võrumaa Pillilaagri noored muusikud Lakewoodi Eesti Kirikus (november 2011) – Vaba Eesti Sõna
    „Märka pärimus, aita nõrgemat“ tõi kokku saalitäie publikut (märts 2011) – Vändra Teataja
    Traagiliselt hukkunud lõõtsamängija plaat nägi lõpuks ilmavalgust (september 2010) – Lõunaleht

  • Media Coverage in Italian [...]

    Monfalcone celebra il pi greco day (marzo 2014) - MediaFriuli


  • English [...]


  • Estonian [...]


  • Others [...]

    Basic knowledge of Italian, Russian, and Finnish. Always seeking to expand my knowledge and comfortability in those languages.